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How brands can use data and analysis to drive better decisions

Published on: 12th April, 2019
For this Marketing Society Middle East event we explored how brands can use data and analysis to drive better decisions, teaming up with our friends at Landor to launch a new series called Brand Conversations. Analysis of business values, based on the S&P 500 Index, shows that your brand represents up to 30% of business value creation. Landor’s Global Executive Director, Nick Cooper was joined by Promont's Ross McAuley, Saudi German Hospital Group's Rami Zahran, and Ras Al Khaimah Tourism Authority's Dan Taylor to discuss the ins and outs of strategic brand decisions that drive value. Learn more about Landor https://landor.com/
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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