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Sustainability and 'authentic' storytelling... an inextricable link - with Jeremy Connell-Waite

Published on: 6th May, 2021

A story in the right hands can change the way the world thinks - hence why, In this episode we're joined by storyteller extraordinaire, Jeremy Connell-Waite, who as Global Communications Designer at IBM, helps purpose-driven brands to tell more meaningful stories that impact people, profits and the planet. 

Tune in as we discuss purpose, greenwashing, getting the story straight, what matters to audiences, what matters to brands, who's getting it right and why marketers are perfectly positioned to drive positive change in the world.

A passionate environmentalist and force for addressing climate change, Jeremy is also a European leader for Al Gore’s Climate Reality Project. He's written four books around 'story' and has worked with brands such as Facebook, Twitter, Salesforce and Adobe.  

For more information about Jeremy, we urge you to take a look at his site Good Humans, Technology and Climate Change .

Enjoy the podcast - and any comments, questions, ideas, suggestions… get in touch.

Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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