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Creating Communities of Trust with Lord Jim Knight

Published on: 6th May, 2021

Lord Jim Knight, former MP and ex CEDO of TES shares warts-and-all stories from a colourful, change-making career: from salesman, through politician to business leader.  He has sold to roofers from the top of ladders, convinced a Catholic Cardinal on the merits of Sexual Relationship Education and delivered the first ever crowd-sourced speech in the House of Lords.

He shares how his experience has showed that success comes from starting where people are. and from involving customers at all stages of development. He talks about the power of feeling empowered and explains what to do - and what not to do - to build strong communities for success.

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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