For the latest Marketing Society 'starter for ten' talk we hear from the Founding Partner at The Client Relationship Consultancy and author of the book Connecting With Clients, Paul Cowan, who shares one of the key themes from the book.
Paul Cowan, co-founder of the Client Relationship Consultancy draws our attention to the two levels in any client – agency or other professional services relationship and draws one idea from his book Connecting with Clients as an example model to take away and use.
Paul’s book draws on thinking from the world’s leading relationship experts in couple therapy, teamwork, communication, organisational change and personal development. The result is over 300 pages of unique, practical ideas that can be used immediately. It is the only book it its field to focus on the skills required today for effective inter-personal and inter-team relationships with clients.
“Paul Cowan’s book is an essential contribution to non-fiction business literature and well worth your
time …” Jason Hillenburg Goodreads