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Marketing Starter For Ten: author Paul Cowan on how to connect with clients

Published on: 23rd August, 2021

For the latest Marketing Society 'starter for ten' talk we hear from the Founding Partner at The Client Relationship Consultancy and author of the book Connecting With Clients, Paul Cowan, who shares one of the key themes from the book.

About Paul...

Paul Cowan, co-founder of the Client Relationship Consultancy draws our attention to the two levels in any client – agency or other professional services relationship and draws one idea from his book Connecting with Clients as an example model to take away and use.

Paul’s book draws on thinking from the world’s leading relationship experts in couple therapy, teamwork, communication, organisational change and personal development.  The result is over 300 pages of unique, practical ideas that can be used immediately. It is the only book it its field to focus on the skills required today for effective inter-personal and inter-team relationships with clients.

 “Paul Cowan’s book is an essential contribution to non-fiction business literature and well worth your

time …” Jason Hillenburg Goodreads

https://paulcowan.com/

https://www.clientrelationship.com/

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

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