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ALWAYS be a Newcomer! with Bracken Darrell

Published on: 23rd August, 2021

Bracken Darrell is the President and CEO of Logitech. Since Bracken took the helm, Logitech’s revenue has more than doubled to $5.25 Billion. He has proved that being an authentic, 100% human imaginal leader drives real and measurable business success. Here’s some key takeaways:

  • FEEL and act like you own the company you work for
  • Find good mentors (AKA friends) and allow them to find you
  • Seek advice from people with totally difference experiences and perspectives
  • Get your hands dirty with design and care about the small stuff
  • Be prepared to fire yourself if that’s the right thing to do
  • Stand up for what you know to be true
  • Challenge racist, sexist, classist behaviours
  • Use your privilege and power to drive positive change .. if you don’t, who will?

Go to https://www.katzkiely.com/ for full transcripts and to sign up to the Humans Leading Humans newsletter and to send feedback and suggestions.

Find out more about how beep supports leaders through cultural and operational change : https://wearebeep.com/

Katz on twitter : https://twitter.com/katzy

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Find out about beep’s CREATE Framework and it’s uniquely effective approach to cultural and operational transformation here ; http://wearebeep.com/

Humans Leading Humans is brought to you in partnership with the Marketing Society. TMS inspire, accelerate and unite the worlds smartest leaders -  find out more and join the global community https://www.marketingsociety.com/

Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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