Nomad Foods' Pete Johnson on bravery at Birds Eye, healthy eating and disruption

In this pod Marketing Society Head of Professional Development, Alex Ricketts, sits down with Pete Johnson of Nomad Foods' (who own brands such as Birds Eye, Findus and Goodfella's) to discuss 'attacking the frozen myths', healthy eating, long-term strategy at Birds Eye, use of language and, slightly off topic, parenting tips. About Pete Pete Johnson is Communications & Marketing Director at Nomad Foods, owners of Birds Eye- a top 5 UK food brand. Nomad many leading frozen brands across most European markets and Pete leads creative development and the media strategy of multi-country advertising. During his commercial progression at Coca-Cola and his category and media leadership at Birds Eye, Pete has been a part of creative marketing interventions that have rejuvenated the fortunes of brands and ranges. He talks about a ‘Return on Creativity’ that delivers against strategy. He is also a vocal supporter of how frozen food answers the biggest global issues and of the VegPower movement in the UK.