Making travel more meaningful, with Tripadvisor's VP of Global Advertising, Christine Maguire

Introduced by Marketing Society Editor, Michael Piggott, this session was then led by Arnold + Havas Media Boston's Chief Strategy Officer, Bre Rosetti, who interviewed Tripadvisor's VP Global Advertising, Christine Maguire. They discussed coping with COVID-19, innovation in travel (how COVID-19 has accelerated it), Tripadvisor's role as publisher and advertiser, and what’s next for travel industry. --------------- ABOUT THE SPEAKERS CHRISTINE MAGUIRE Christine Maguire, Vice President Global Advertising, Tripadvisor Christine Maguire joined Tripadvisor in a newly created role in April 2019 to lead the company’s global media business. Maguire is responsible for leveraging the company’s international consumer demand and driving revenue through new digital advertising solutions. In a short period, she has already transformed the company’s approach to building a new generation of partnerships. Such as, helping partners of different verticals reach high-value travel and dining consumers - on a platform with more than 460 million monthly users. Before joining Tripadvisor, Maguire was a key member of Condé Nast’s leadership team where she led the company’s advertising and revenue operations. This included client services, media planning, performance marketing, strategy, operations, and finance. From her experience, she has brought a wide range of knowledge across channels such as programmatic, social, and branded content. BRE ROSETTI Bre Rossetti, Chief Strategy Officer, Arnold + Havas Media Boston Bre Rossetti is the Chief Strategy officer of both Arnold and Havas Media Boston. Bre oversees insights & data strategy, communications, brand and business strategy for the group. Bre has a background in both creative and media, which informs her a unique perspective and integrated approach. Bre has worked on both sides of the Atlantic. Her career began in Boston, but quickly transitioned to London, where she spent time working leading major clients like Domino’s Pizza, LG and Revlon. In her time there, Bre led major brand programs that included integrations with The Simpsons, Britain’s Got Talent and was credited with the most innovative retail launch of 2008 for Westfield London. Back in the US, Bre spent time individually at both Havas Media and Arnold before taking on the integrated role. She has won both media and creative accolades for clients like Truth, American Eagle, Dell, Fidelity. Puma and TripAdvisor and played major role in new business, leading some of Havas’s most significant wins totaling more than $500 million in new client billings. Most recently, Bre was recognized by Campaign as one of the nominees for US Strategic Planner of the year in 2020.