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Majid Al Futtaim's Kashmira Motiwalla and BBD Perfect Storm's Jason Foo discuss loyalty programmes

In this intimate discussion between two marketing leaders Majid Al Futtaim's Head of Loyalty, Kashmira Motiwalla, chats to BBD Perfect Storm's CEO, Jason Foo, about Majid Al Futtaim's new loyalty programme, Share. ------ About Majid Al Futtaim (MAF) Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia. The regionally-focused lifestyle conglomerate creates innovative brands, destinations and spaces that burst with ingenuity. https://www.majidalfuttaim.com https://www.sharerewards.com/en About BBD Perfect Storm BBD Perfect Storm create brand and cultural transformation through alignment around organisational purpose, culture, values and behaviour, ignited by a clear brand vision, narrative and inspirational brand platform. https://www.bbdperfectstorm.com

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.

About your host

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Michael Piggott

Michael joined The Marketing Society as Digital, Content & Social Media Manager in 2013. At the end of 2018 he launched the Society's podcast channel, growing it to over 20,000 listens in two years. In 2019 he became Editor, relaunching the Society's main website and launching digital publication, Empower. On the side, he writes and performs spoken word, and is halfway through writing his first screenplay.