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Depop’s Katy Woodrow Hill & Livity’s Rani Patel Williams on Gen Z womxn shaping the future

Published on: 3rd March, 2021
In line with Women’s History Month in this pod Marketing Society Editor, Mike Piggott, chatted to Rani Patel Williams, Livity Business Partner and Katy Woodrow, Depop's Head of Global Brand, discussing how Gen Z womxn are shaping the future and how brands need to change their marketing approach in order to better serve them. This discussion stems from a report which both Rani and Katy co-authored “The Future of Marketing to Womxn”, written in collaboration with Freeda UK. ------------------ If you would like to read and learn more about the insights the report offers you can email the Livity team on hello@livity.co.uk ------------------ https://www.depop.com/ https://livity.co.uk/
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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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