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How to communicate creatively (and effectively), with Kantar's Head of Creative Excellence, Lynne Deason

Published on: 21st October, 2021

For the latest Marketing Society podcast, host Mike Piggott spoke to Kantar's Head of Creative Excellence, Lynne Deason, about communication.

They talked about ads that deliver, creative quality and why that matters, being meaningfully different and how meaning has changed over the years for consumers, committing to ideas throughout the business, and how music can help emotionally frame your communications in powerful ways.

Useful links

Kantar

Talks – Igniting a Creative Renaissance (register free to watch the session)

Creative & Effectiveness Awards 2020

Get inclusion and diversity right

Marketing society write up

Media Reactions

HFSS

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

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