Investment democratisation and the power of crowdfunding

Freetrade CMO and Co-founder Viktor Nebehaj shares his Shiny New Object, crowdfunding as fundraising agent and motor of marketing.

Viktor believes in the democratisation of investment and in using crowdfunding as a way of creating deeper connections between brands and their consumers. By literally buying into brands, consumers become brand evangelists.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.