How to navigate consumer privacy and targeted marketing

On the latest Shiny New Object podcast episode we hear from SVP for Marketing at YES Bank, Anju Chauhan. Her focus for the future of marketing is consumer privacy and its impact on targeted advertising.

Find out how she sees brands succeeding in finding this balance, as well as her top marketing tips for newcomers to the industry and what she thinks is the worst marketing advice.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.