How to find out what your consumers really think through neurological research

Travis Gordon is the Senior Consumer Insights Manager at Danone, where he informs decision making for marketing teams through insights, research, and comms strategy.

Part of his insights come from neurological research - finding out how consumers' brains react to brand assets and where and how memories are stored, to understand brand resonance. This is Travis' Shiny New Object for the future of marketing.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net