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Holding the question…What can we do? The power of bringing people together to #ChangeTheBrief with Rob McFaul, Co-Founder of Purpose Disruptors

Published on: 28th October, 2021

“How can we make living with less not feel like loss…?

Great question… and one of many raised by Rob McFaul, co-founder of Purpose Disruptors.

In this episode Rob shares how Purpose Disruptors was born and how it has rapidly grown into a collective of over 2000 people focused on holding space to ask important questions - bringing people together in the advertising industry both agency side and client side to learn and grow confidence and expertise so that they can effect meaningful change.

Rob tells us more about their #ChangeTheBrief initiative - an initiative that raises not one but two responses to the brief… 1) the response the client expects and 2) a ‘future response’ - a more responsible, sustainable option.

We discuss the role marketers play, how marketers most definitely have a seat at the table when it comes to driving more sustainable outcomes, and how we as marketers, once educated ourselves, can support clients in understanding the influence they can have on their customers to use their product or service more sustainably.

Education is a key component for marketers - and that may mean some ‘unlearning’ too.

As in the wise words of Rumi… “Yesterday I was clever so I wanted to change the world, today I am wise and I want to change myself.”

You can find more information about Purpose Disruptors via https://www.purposedisruptors.org/ and their #ChangeTheBrief initiative here: https://www.changethebrief.org/ - and any comments, questions, ideas, suggestions related to the podcast, Get in touch.

Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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