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Data led creativity and the future of marketing with DraftLine South Africa's Amy Chiwaye

Amy Chiwaye is the Head of Business Development at DraftLine South Africa, where she focuses on using data in the creative process to make decisions that drive a return on investment for marketing campaigns.

Beyond the importance of data led creativity, Amy also believes in empathy and working to understand what drives people to buy her products, how they make decisions on a daily basis, and more. All this empathetic activity can be quite draining, however, so we also talk about using meditation for groundedness and recharging.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.

About your host

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Mike Piggott

Mike is former Editor of The Marketing Society and has worked - in an editorial and content capacity - for the Society from 2013 to early 2021. In 2018 he launched their podcast channel and relaunched their website mid-2019. He also created and launched their publication, Empower - producing 14 issues in his time as Editor.

He now freelances as an editor, writer and podcast creator for various organisations. On the side he's also a spoken word poet, screenwriter, film and tv blogger, and music critic.