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Brand conversations on sustainability, with LANDOR & FITCH'S Luc Speisser and Sophie Lord

Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity. But in a green sea of sameness, how do you ensure your initiative stands out from the crowd? Once again, we teamed up with our friends at LANDOR & FITCH to explore sustainability across the world. Harness the often-overlooked power of brand, and learn how brand-led sustainable actions can create brand preference and value through meaningful differentiation. LANDOR & FITCH’s Luc Speisser shared tangible, successful examples of brand-led sustainability from across the globe, whilst LANDOR & FITCH’s London Sustainability Lead, Sophie Lord, also joined to share a UK perspective.

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.

About your host

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Michael Piggott

Michael joined The Marketing Society as Digital, Content & Social Media Manager in 2013. At the end of 2018 he launched the Society's podcast channel, growing it to over 20,000 listens in two years. In 2019 he became Editor, relaunching the Society's main website and launching digital publication, Empower. On the side, he writes and performs spoken word, and is halfway through writing his first screenplay.