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Brand conversations on sustainability, with LANDOR & FITCH'S Luc Speisser and Sophie Lord

Published on: 20th November, 2020
Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity. But in a green sea of sameness, how do you ensure your initiative stands out from the crowd? Once again, we teamed up with our friends at LANDOR & FITCH to explore sustainability across the world. Harness the often-overlooked power of brand, and learn how brand-led sustainable actions can create brand preference and value through meaningful differentiation. LANDOR & FITCH’s Luc Speisser shared tangible, successful examples of brand-led sustainability from across the globe, whilst LANDOR & FITCH’s London Sustainability Lead, Sophie Lord, also joined to share a UK perspective.
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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