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Brand conversations on sustainability, with LANDOR & FITCH'S Luc Speisser and Sophie Lord

Published on: 20th November, 2020
Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity. But in a green sea of sameness, how do you ensure your initiative stands out from the crowd? Once again, we teamed up with our friends at LANDOR & FITCH to explore sustainability across the world. Harness the often-overlooked power of brand, and learn how brand-led sustainable actions can create brand preference and value through meaningful differentiation. LANDOR & FITCH’s Luc Speisser shared tangible, successful examples of brand-led sustainability from across the globe, whilst LANDOR & FITCH’s London Sustainability Lead, Sophie Lord, also joined to share a UK perspective.
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About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

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