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Anthony Andrews on Cineworld's closure, PureGym's slavery workout and what he learned from Spike Lee

Published on: 6th October, 2020
For the latest episode of The Marketing Society podcast Society Editor, Mike Piggott, spoke to Anthony Andrews, Creative Director and Co-Founder of We Are Parable, an award-winning film exhibition company that celebrates Black culture on screen. They spoke about how the company was created through a love of the Eddie Murphy film Coming to America, the closure of Cineworld and the future of cinema, and what Anthony has learned from working with Spike Lee, Idris Elba and Ryan Coogler. They also discussed brands and Black History Month, in particular Sainsbury's recent statement and PureGym's tone-deaf 'slavery workout'. This conversation was a fascinating one, we hope you enjoy. --------------- Follow We Are Parable on YouTube for talks with film industry experts https://www.youtube.com/user/Parableevents and find out more about the work they do on their website http://www.weareparable.com/ -------------- Related links https://www.bbc.co.uk/news/uk-england-beds-bucks-herts-54419760 https://www.independent.co.uk/life-style/laurence-fox-sainsburys-black-history-month-twitter-boycott-b800925.html https://www.theguardian.com/business/2020/oct/05/cineworld-close-uk-us-cinemas-covid-bond-film-regal
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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

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