Women's rights activist, Elif Safak, on the power of stories

Award-winning Turkish-British novelist, essayist, academic, public speaker and women's rights activist Elif Safak, gave us an inspiring talk at our London Annual Conference in 2015. Elif showed that, when it comes to inspiring people to embrace a change in behaviour or to experience a new environment, storytelling isn’t just better than the other tools. It’s the only thing that works.

About the Podcast

Show artwork for The Marketing Society podcast
The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.