Why it makes financial sense to invest in diverse marketing - ft. ASSA ABLOY's Azeem Ahmad

Companies that don't cater to underrepresented minority groups are leaving money on the table, according to Azeem Ahmad, Digital Marketing Lead at the ASSA ABLOY Group.

On the latest episode of the Shiny New Object podcast, we delve deeper into the question of diversity in marketing, from company ethos to job adverts to hiring practices. Tune in to get actionable steps from Azeem and hear his reflections on the future of the industry.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net