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Why being adaptive matters in marketing

Sally Bos, Executive Marketing & SDR Director EMIA at Hexagon Asset Lifecycle Intelligence, believes in openness to change and adaptability above all else. On the latest episode of the Shiny New Object podcast, she tells us how she makes sure to build pro-change teams, continue to create and adapt constantly, and how to create a work-life balance that sticks.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

Show artwork for The Marketing Society podcast
The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.