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What next for Boots? Learning from Singles Day and Corky the unwanted dog

Published on: 18th November, 2019
“Wax/On’s Mark Paul and Ben review ITV's latest performance and discuss what "More than TV" means for the future of the company as they launch Britbox into a saturated pay TV market. With rumours that Boots is considering a sale, what next for this icon of the UK high street? And what can we learn from another record-breaking Singles Day in China? Plus new campaigns from Renault, Ikea, and The Dogs Trust. The Wax Lyrical team want you to tell them what your favourite Christmas 2019 TV ad is. And you could win a £50 shopping voter as one voter will be picked at random to win. The winning ads and the name of the voucher winner will be announced in the next episode. Voting closes at midnight on Tuesday 26th November. Vote now here: https://www.surveymonkey.co.uk/r/6K8V8ZK
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About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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