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What next for Boots? Learning from Singles Day and Corky the unwanted dog

Published on: 18th November, 2019
“Wax/On’s Mark Paul and Ben review ITV's latest performance and discuss what "More than TV" means for the future of the company as they launch Britbox into a saturated pay TV market. With rumours that Boots is considering a sale, what next for this icon of the UK high street? And what can we learn from another record-breaking Singles Day in China? Plus new campaigns from Renault, Ikea, and The Dogs Trust. The Wax Lyrical team want you to tell them what your favourite Christmas 2019 TV ad is. And you could win a £50 shopping voter as one voter will be picked at random to win. The winning ads and the name of the voucher winner will be announced in the next episode. Voting closes at midnight on Tuesday 26th November. Vote now here: https://www.surveymonkey.co.uk/r/6K8V8ZK
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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