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Wax Lyrical | with Coca-Cola Global Content Excellence Director, Guy Duncan

Published on: 24th February, 2020
The Wax/On team are joined by former Coca Cola Global Content Excellence Director Guy Duncan to discuss Coke’s new brand positioning 'better when we’re open', its first new ad campaign, and specifically whether skirting controversy means they’ll fail to engage as effectively with young and opinionated consumers. Guy and Mark take a look back at Coke’s 70-year history of TV advertising. Plus, a new positioning for The Royal Bank of Scotland, and how brands should be making a stand over tabloid intrusion. https://www.marketingweek.com/coca-cola-marketing-brand-purpose/ https://www.theguardian.com/business/2020/feb/14/rbs-will-stop-lending-to-energy-firms-without-climate-crisis-plan
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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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