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Wax Lyrical | with Coca-Cola Global Content Excellence Director, Guy Duncan

Published on: 24th February, 2020
The Wax/On team are joined by former Coca Cola Global Content Excellence Director Guy Duncan to discuss Coke’s new brand positioning 'better when we’re open', its first new ad campaign, and specifically whether skirting controversy means they’ll fail to engage as effectively with young and opinionated consumers. Guy and Mark take a look back at Coke’s 70-year history of TV advertising. Plus, a new positioning for The Royal Bank of Scotland, and how brands should be making a stand over tabloid intrusion. https://www.marketingweek.com/coca-cola-marketing-brand-purpose/ https://www.theguardian.com/business/2020/feb/14/rbs-will-stop-lending-to-energy-firms-without-climate-crisis-plan
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The Marketing Society Podcast
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