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Wax Lyrical | Special guest Bauer's Steve Taylor on Love Island and the challenges of radio

Published on: 17th June, 2019
In this audio-focused episode, Mark, Paul, and Ben are joined by Bauer’s Creative Commercial Director, Steve Taylor, to discuss the challenge of making radio a more creative medium; the brand safety implications for those who are sponsoring and advertising on Love Island; and prompted by Waitrose’s trial, debate the implications for FMCG brands of a packaging-free future. ------------------------------------- https://www.campaignlive.co.uk/article/love-island-offers-brands-smorgasbord-opportunities/1586194 ------------------------------------ This podcast is part of a partnership with Wax On and The Marketing Society. Read more about Wax/On here https://www.wearewaxon.com/
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The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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