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Wax Lyrical | Special guest Bauer's Steve Taylor on Love Island and the challenges of radio

Published on: 17th June, 2019
In this audio-focused episode, Mark, Paul, and Ben are joined by Bauer’s Creative Commercial Director, Steve Taylor, to discuss the challenge of making radio a more creative medium; the brand safety implications for those who are sponsoring and advertising on Love Island; and prompted by Waitrose’s trial, debate the implications for FMCG brands of a packaging-free future. ------------------------------------- https://www.campaignlive.co.uk/article/love-island-offers-brands-smorgasbord-opportunities/1586194 ------------------------------------ This podcast is part of a partnership with Wax On and The Marketing Society. Read more about Wax/On here https://www.wearewaxon.com/
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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