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Wax Lyrical | London Sock Company's Dave Pickard, Starbucks, British Gas, M&S

Published on: 10th February, 2020
In this special direct to consumer episode the Wax/On team are joined by London Sock Company co-founder Dave Pickard to discuss what it’s like setting up and growing a successful DTC business. Plus, do wacky ads really work? with behavioural scientist Patrick Fagan. And new ad campaigns from Starbucks, British Gas and M&S. And, in terms of Starbucks' latest ad supporting the Trans community, Dave also spoke about the London Sock Company's 'pull your socks up' campaign. https://www.londonsockcompany.com/pull-your-socks-up-for-charity/ https://www.marketingweek.com/british-gas-wilbur-penguin-brand-positioning/ https://www.youtube.com/watch?v=fCAO53oThQI&feature=emb_title
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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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