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Wax Lyrical | Election 2019 special with Benedict Pringle and David Cowling

Published on: 9th December, 2019
The Wax Lyrical podcast’s Mark Runacus and Ben Hooper are joined by political advertising expert Benedict Pringle and former ITN Political Analyst and Editor of BBC Political Research David Cowling to discuss what we as advertisers can learn from the tools and techniques used by political campaigners.
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About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers that mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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