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Wax Lyrical | Coronavirus and responsibility, Yorkshire Tea twitterstorm and Uber Eats

Published on: 9th March, 2020
The Wax Lyrical team identify three simple yet important Coronavirus considerations for all marketers. Jake Dubbins from the Conscious Advertising Network explains how brand owners can take a stand against funding questionable content. Matt Phillips explains how he would have handled the Yorkshire Tea Twitterstorm. And the Wax Lyrical team love the new Uber Eats advertising campaign. ------------------------ Useful and interesting links: https://www.theguardian.com/politics/2020/feb/24/yorkshire-tea-calls-truce-rishi-sunak-tweet-abuse https://www.prweek.com/article/1672719/brands-handle-comms-during-coronavirus-crisis https://www.consciousadnetwork.com/
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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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