full

Wax Lyrical, Business as Unusual | with Marketing Society's Gemma Greaves and Dr Simon Moore

Published on: 6th April, 2020
MARKETING SOCIETY CEO GEMMA GREAVES ON LEADERSHIP IN DIFFICULT TIMES AND BEHAVIOURAL SCIENTIST DR SIMON MOORE ON UNDERSTANDING CONSUMER BEHAVIOUR IN LOCKDOWN The Wax/On team’s Business as Unusual special podcast episodes continue as they meet up by Zoom for web chats. Mark speaks to our own CEO Gemma Greaves about the mood amongst the Society’s membership right now, how we’re pivoting at pace to support the community, she talks candidly about dealing with her imposter syndrome, what she’s learned from great marketing leaders, and what she will miss when she steps down from her role. Meanwhile Paul and Cairen chat to Dr Simon Moore, CEO of Innovation Bubble and a Chartered Business and Consumer Psychologist who specialises in uncovering emotional and personality influences on behaviour. He explains how brands should respond to the current situation with consumers shifting from gain to maintain. He explains why if brands go silent consumers will believe they are lacking in confidence; how marketers should be leading with more emotional messages, and why our current communications should make the consumer feel more in control.
Next Episode All Episodes Previous Episode
Show artwork for The Marketing Society Podcast

About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join