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Wax Lyrical, Business as Unusual | right brain thinking and creativity, with System1's Orlando Wood

Published on: 20th April, 2020
The Wax Lyrical podcast team are joined by System 1’s Chief Innovation Officer Orlando Wood, who explains how applying right brain thinking to creativity produces better results. Drawing from his fascinating book “Lemon”, he discusses why there might be a post COVID creative renaissance; why some new low budget, low production value, user-generated COVID-aware ads are performing better than Cannes winners; and has tips for brands making new ads using UGC on staying distinctive. Orlando dissects his favourite right-brain ad of all time, and reviews new campaigns from Aldi, Virgin Media, and Bold.
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join