Virtual goods and the future of digital marketing

As CMO for Digital Transformation and E-Commerce Acceleration at L'Oréal, Anna Musikhina has many interesting insights into where digital marketing is headed. Virtual goods are not just a marketing tool, however, according to Anna. They represent unique value creation opportunities, new ways of engaging with and supporting creators, and an ever bigger market for "real life" purchases.

Find out how she thinks brands should start to focus on virtual goods if they haven't already.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

Show artwork for The Marketing Society podcast
The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.