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UNPLUGGED! Talking subscriptions with The Financial Times, Automated Creative and Shiny New Objects

Published on: 2nd August, 2019
We're increasingly managing our lives by subscriptions: from entertainment products like Netflix, through food shopping services like HelloFresh, to more esoteric opportunities like Cannabox. The subs sector has grown 100% per year over the past five years, so how much further can it go? Recorded live with an audience in the atrium at the top of London's iconic Gherkin building, the Wax Lyrical team discuss subscriptions with Financial Times Global Marketing Director Fiona Spooner and Automated Creative CEO and Shiny New Objects podcast presenter Tom Ollerton. This Wax Lyrical podcast series is recorded, edited and produced by agency Wax On in partnership with The Marketing Society. https://www.wearewaxon.com/
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join