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UNPLUGGED! Experience is the new loyalty

Published on: 4th October, 2019
Recorded live in front of an audience at The Financial Times, Wax/On’s Mark Runacus and Paul Jacobs are joined by the FT's Director of Acquisition Graham MacFadyen, and Clare Willets formerly Brand Director and Head of Customer Experience at Virgin. Clare is soon to launch her own e-commerce business called Not Only Pink and Blue. For this pod the team discuss whether the old loyalty model is being replaced by simply brilliant multi-channel customer experiences.
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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https://marketingsociety.com/join