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UNPLUGGED! Brand purpose with guests from Tony's Chocolonely, Unilever and The Economist

Published on: 12th July, 2019
Brand Purpose “Unplugged”. Recorded upstairs at The Nellie Dean pub in Soho, central London in front of an invited audience, this episode is all about brand purpose with special guests Mark Cripps, CMO of The Economist; Ben Greensmith, UK Country Manager for Tony’s Chocolonely; and Melda Simon, Global Marketing, Unilever Brand. Ben Hooper was in the chair. -------------------------- This podcast is part of ongoing series, Way Lyrical, hosted by Mark Runacus and his team, in partnership with The Marketing Society.
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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