Traditional media thinking in the digital marketing world

In a world full of shiny new marketing approaches, Simon Peel - Vice President of Global Media at Haleon - dives into the question: how can brands gain the competitive edge? On the latest episode of the Shiny New Object podcast, he discusses why traditional media thinking is essential for success and provides insight from some of his favourite marketing books. Additionally, Simon offers advice to those starting in their career on simplifying messaging and being "human" with your audience.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

Show artwork for The Marketing Society podcast
The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.