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The Whole Marketer Ep94 - Brands with guest Daryl Fielding

Published on: 20th March, 2023

Episode #94. ‘Brands’ is the technical skill in this episode and features advice from one of the marketing profession’s finest brand builders, on how to create an enduring brand in today’s competitive landscape. 

Abby’s guest is legendary marketer and lovely human Daryl Fielding, best known as the architect behind Dove’s 'Real Beauty' campaign, but also other iconic campaigns for brands such as Vodafone, Cadbury and Vauxhall. Daryl’s career includes agency and client-side roles as well as more recent Board and Trustee roles plus as the CEO of The Marketing Academy Foundation, she supports young people from tough socio-economic backgrounds the opportunity to start a career in marketing. Also a speaker and author, Daryl’s book – The Brand Book – combines both brand strategy and brand execution to marketers in a practical and accessible way. 

In this episode, Daryl shares the role that brands play in today’s businesses, the importance of standing out, creating an enduring brand and why spending time on brand strategy is a help not a hindrance. Plus Daryl’s career highs and lows. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Daryl Fielding | LinkedIn

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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