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The Whole Marketer Ep84 - Inclusive Marketing with guest Jerry Daykin

Published on: 8th November, 2022

Episode #84. This topic is Inclusive Marketing and the impact that marketing to a diverse audience can have for your organisation and society as a whole. 

As marketers, we have the power to be change-makers; influencing what society thinks, feels and does, but we also have the responsibility that comes with it. Inclusive Marketing means developing empathy and being open to continuous learning and listening in order to build deep-rooted connections with all our consumers. 

Abby’s guest expert on this topic is Jerry Daykin, Head of Global Media at Beam Suntory. An experienced marketing leader for brands such as GSK, Diageo and Cadbury, Jerry is passionate about diversity and inclusivity and has published a new book Inclusive Marketing: Why representation matters to your customer and your brand. 

In this episode, Jerry shares why he believes inclusive marketing and diversity in your team is important, how more progressive advertising representing gender, race, LGBT and class can drive better performance, and his 4 phase framework featured in his book. Plus career highs and lows, and advice for marketers of tomorrow. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Jerry Daykin | LinkedIn

Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand:

Amazon.co.uk: Daykin, Jerry: 9781398607316: Books


The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

This podcast is sponsored by Labyrinth Marketing   www.labyrinthmarketing.co.uk 

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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