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The Whole Marketer Ep80 - Marketing competencies with guest Raj Kumar

Published on: 4th October, 2022

Episode #80. Marketing competencies is the topic featured in this episode; a topic we’ve covered previously but we believe it’s important to hear different perspectives from leading marketers across a broad range of sectors. 

Abby’s guest in this episode is Raj Kumar who brings his wealth of marketing experience from the financial services & tech industries. Raj’s previous roles include Experian, Nokia and Siemens and during his time in his most recent CMO role at Aviva, Raj’s leadership has been recognised through many awards, including Campaign’s Top 10 Marketers 2021 and Power 100 List 2021, and Marketing Week’s top 100 marketers 2021.  

In this episode, Raj discusses the role of marketers and how the skillset has changed (and in some ways lost its way) over the past 20 years. He shares his most important skillsets for marketers, tips for creating a culture of support and development for his teams as we all his career highs and lows. 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Raj Kumar | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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