Episode 7

The Whole Marketer Ep7 - Storytelling with guest Anthony 'Tas' Tasgal

Published on: 14th December, 2021

Episode #7. Let us tell you a story… This episode focuses on Storytelling, a brilliant soft skill for marketers to not only connect emotionally with consumers, but a useful tool for internally leading and inspiring your organisation. Joining host Abby is successful author, trainer and strategist Anthony Tasgal. He shares the ‘golden thread’ storytelling method, why you should let yourself ‘wander’ to share inspiration and in an industry obsessed with numbers and data, the importance of emotion to be memorable, resonate and influence your audience.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Host: linkedin.com/in/abigailcdixon/

Guest: linkedin.com/in/tastasgal/

 

Resources/brands mentioned in this podcast:

www.CIM.co.uk

The Storytelling Book – Anthony Tasgal

The Inspiratorim – Anthony Tasgal

A Thousand Ships – by Natalie Haynes

Circle – by Madeline Miller

Iliad – Homer

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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https://marketingsociety.com/join