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The Whole Marketer Ep63 - Marketing leadership with guest Ian Hepburn

Published on: 8th March, 2022

Episode #63. Today’s s episode is focused on Marketing Leadership. Leadership skills include not only the practical side of management (resource, capability frameworks, PDPs etc) but the human side. Today’s marketing leader needs to feel authentic to be yourself but also be the type of leader that is needed by your organisation and those in your care.

Abby’s guest expert is Ian Hepburn, UK Marketing Director for Evergreen Garden Care, and also has a background in FMCG, including Mars, PepsiCo and Kraft foods. Ian is known for balancing the need for results with forward-thinking and developing, caring and challenging the people in his care.

In this episode, Ian discusses the role of marketing, the importance of integrity, his process for building strong teams and career highs and lows.

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: linkedin.com/in/abigailcdixon/

Guest:  Ian Hepburn | LinkedIn 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join