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The Whole Marketer Ep60 - Holistic skills and development with guest James Delves

Published on: 21st February, 2022

Episode #60. A holistic view of the skills that marketers need to have today, to grow the brands of tomorrow, is the topic of today’s episode – all the technical skills, soft skills, leadership qualities and level of personal understanding you need to grow.

Joining Abby to talk about marketer’s development is James Delves, Head of PR & Engagement at Chartered Institute of Marketing.

In this episode, James shares the results from recent CIM studies – from CMOs, to marketers entering the industry – on how they feel about their roles, skills gaps, future trends and how the pandemic has changed people’s opinions of marketing.

Booking now open – The Whole Marketer training course, certified by CIM, is a holistic programme created by Abigail Dixon, that combines the latest technical marketing skills, soft and leaderships skills and the personal understanding to have a successful and fulfilling career in marketing and life as a whole.

For more details and how to book visit CIM

Host: linkedin.com/in/abigailcdixon/

Guest: James Delves | LinkedIn

Resources mentioned in this episode:

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join