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The Whole Marketer Ep47 - Evolution of marketing competencies with guest Russell Parsons

Published on: 6th January, 2022

Episode #47. This episode is about the evolution of the marketer’s role and competencies; reflecting on the changes in the marketing profession, evolution of skills and key developments that have shaped the industry.

Joining Abby is Russell Parsons, Editor in chief for Marketing Week and Festival of Marketing. Having worked at Marketing Week – a leading publication in our industry – for over a decade, Russell is well placed to share his observations of our industry changes.

In this episode, Russell shares how marketers are expected to know more today, doing more with less budget, the rise of the conscious consumer and the watchout of short-term efficiency vs long term effectiveness. First published October 4th 2021.

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: linkedin.com/in/abigailcdixon/

Guest: linkedin.com/in/russell-parsons-abab481a/

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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