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The Whole Marketer Ep22 - Leadership with guest Thomas Barta

Published on: 20th December, 2021

Episode #22. Marketing Leadership is the soft skill featured in this episode, as Abby is joined by Thomas Barta – Marketer, Masterclass course founder and Author of ‘The 12 Powers of a Marketing Leader’. Thomas shares lots of wonderful, practical examples of challenges facing today’s marketer and elaborates on some of 12 key skills from his book, including knowing how to influence, having a dream and building credibility. Plus why as a marketer you need to behave a bit more like the finance department, listen to find out why…

First published 3rd November 2020.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk 

 Host: linkedin.com/in/abigailcdixon/

Guest: linkedin.com/in/tbarta/

 

Resources/brands mentioned in this podcast:

12 Powers of a Marketing Leader – by Thomas Barta and Patrick Barwise

Marketing Masterclass

www.mckinsey.com/

Ken Kutaragi

www.playstation.com/en-gb/

www.lg.com/uk

Syl Saller

www.united.com/en/gb

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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https://marketingsociety.com/join