full

Episode 1: The power of entrepreneurial thinking for brands:

Published on: 22nd February, 2024

Welcome to our new series: The power of entrepreneurial thinking for brands, hosted by The Marketing Society member Ruth Fittock.

Episode 1

This episode explores how entrepreneurial thinking, or challenging the best of start-up energy, can benefit any brand, whatever the size

Start ups are having a real moment in the spotlight- agile, fast and able to take big risks without fear of damaging a legacy brand, they are everything that big brands aren’t and can’t be

But is that true? What if ‘start-up’ is a mindset, one big business can implement too to ensure they are ever evolving to meet the needs and demands of their consumer?

Discussing the benefits of entrepreneurial thinking and the principles that can benefit any brand today are Ruth Fittock and Carly Osman Holme.

Ruth is a fractional Marketing Director who has worked with some of the UK’s most exciting FMCG start ups and scale ups, including Vitaminwater, Popchips and most recently snack start up Simply Roasted Crisps

Carly works with brands to unlock and implement challenger brand thinking, she has worked with some of the biggest brands in the world including Coca-Cola and Nestle, through to startups with nothing more than a brilliant idea.

Host: Ruth Fittock, Linkedin

Guest: Carly Osman Home, Linkedin

Find out about the latest The Marketing Society events here and if you're not a member yet, what are you waiting for? Find out about how to join here.

Next Episode All Episodes Previous Episode
Show artwork for The Marketing Society podcast

About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join