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Episode 1: The power of entrepreneurial thinking for brands:

Published on: 22nd February, 2024

Welcome to our new series: The power of entrepreneurial thinking for brands, hosted by The Marketing Society member Ruth Fittock.

Episode 1

This episode explores how entrepreneurial thinking, or challenging the best of start-up energy, can benefit any brand, whatever the size

Start ups are having a real moment in the spotlight- agile, fast and able to take big risks without fear of damaging a legacy brand, they are everything that big brands aren’t and can’t be

But is that true? What if ‘start-up’ is a mindset, one big business can implement too to ensure they are ever evolving to meet the needs and demands of their consumer?

Discussing the benefits of entrepreneurial thinking and the principles that can benefit any brand today are Ruth Fittock and Carly Osman Holme.

Ruth is a fractional Marketing Director who has worked with some of the UK’s most exciting FMCG start ups and scale ups, including Vitaminwater, Popchips and most recently snack start up Simply Roasted Crisps

Carly works with brands to unlock and implement challenger brand thinking, she has worked with some of the biggest brands in the world including Coca-Cola and Nestle, through to startups with nothing more than a brilliant idea.

Host: Ruth Fittock, Linkedin

Guest: Carly Osman Home, Linkedin

Find out about the latest The Marketing Society events here and if you're not a member yet, what are you waiting for? Find out about how to join here.

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About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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