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The Power Of Choice, with Blackhawk Network's Chris Ford

Published on: 1st July, 2020
Everyone talks about customer engagement. We all know it’s important and, as marketers, we know that anything we do that creates and maintains loyalty is a golden ticket - for our brands, our business and for us. But with current consumer issues amidst Covid-19, it's easier said than done. In this webinar Blackhawk Network's Senior Director, Chris Ford reveals how UK brands are harnessing the power of choice, along with trends from their latest research whitepaper. With advancing technologies allowing consumers to explore new experiences and products (regardless of age and sex) – the choices out there are endless. But this means brands can no longer reply on traditional collective targeting methods to second guess what customers want. So, what should we all be doing now, and who’s doing it best?
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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