Episode 2

THINK EQUAL podcast - Leanne Foy meets Cristina Guida La Licata

Published on: 5th July, 2023

Our regular THINK EQUAL podcast shines a light on an inspiring female leader who is dedicated to levelling the marcomms playing field. 

THINK EQUAL is the new Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now.

This month, THINK EQUAL Project Director, Leanne Foy meets Cristina Guida La Licata, Head of Marketing Communications, Jeep at Stellantis Middle East. 

Leanne and Cristina take an in-depth look at how organisations like Stellantis are inspiring future female talent. Cristina shares how Women of Stallantis, a global business resource group, is working to amplify female representation within the business and wider automotive industry. 

This episode offers practical advice for anyone looking to enter a traditionally male-dominated industry or climb a challenging career ladder. Spoiler alert: The secret lies in confidence and self-belief! 

Highlights include: 

  • How inspiration can supercharge your career success 
  • The importance of finding and communicating your most authentic self 
  • Why diversity is the key to team and business success. 

It’s a wonderful listen, we hope you enjoy!

To find out more about Women of Stallantis here

A note from THINK EQUAL 

We are stronger together, than we are alone. And that’s why we want the marcomms industry to come together to make a difference. Every single person who makes up our brilliant industry can make an impact. Want to get involved? We’d love to hear from you. Whether that’s through donating your time on our working committee, or putting your hand up to run an event or training session, you may have some suggestions of speakers to add to our speaker library, or have a venue you want to provide for free. Contact us at Thinkequal@marketingsociety.com

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join