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The Heineken Company's Ali Payne and The Social Element's Ashley Cooksley on humanising your brand
Published on:
24th May, 2021
In this latest Marketing Society podcast episode Society Editor Mike Piggott chats to Ali Payne, VP of marketing for The Heineken Company, and Ashley Cooksley, MD North America at The Social Element - about humanising brands and brands being more human.
They discuss what the pandemic has taught them as leaders, how transparency and empathy has become more important than ever, the ways in which their organisations have been connecting with customers and their teams internally, and more.
