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The exciting post-pandemic opportunities for direct to consumer brands, with Jeremy King of Attest

Published on: 30th June, 2021

In this episode we’re joined by Jeremy King, Founder and CEO of Attest, the consumer research tool and technology platform that helps brands and businesses grow without guesswork, to talk about one of the biggest shifts in business in the last few years, Direct to Consumer (or D2C for short).

We discuss their latest report delving into the sector – the D2C Digest – and some of the key learnings that have come out of it, such as reasons to be optimistic about the D2C landscape, what has made D2C so successful and how in a post-pandemic world D2C businesses will continue to prosper.

Plus, we learn all about Jeremy’s favourite “Big Ad”, inspired by Lord of the Rings and British Airways, telling the story of a pint of beer. Download the D2C Digest report here.

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

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