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Tess Willcox on her TIE Accelerator experience

Published on: 21st May, 2021

Tess is a CEO of an Australian resort marketing agency focusing on the sustainable travel sector.

But, 15 months of having borders slam shut and there being no international travel – she and her team had to reinvent. And find new ways to respond to the new normal.

So what did she do when her business started to take the biggest hit?

She applied for TIE Accelerator.

And here Tess tells you why.

Tess will bring to life where she was personally and professionally.

She’ll tell you about the experience of working with a Brazilian Atlantic Rainforest NGO.

We’ll hear about what her initial feelings were coming into the experience, the doubts and then what happened.

And then Tess tells us what her biggest lesson was after 6 weeks. And it really isn’t what you would expect.

So, throw on those running shoes, or grab that favourite beverage, and have a listen!

Please do let us know what you think of this episode. And don’t forget to leave a review, rating and subscribe.

If you would like to get in touch with Tess you can find her on Instagram at @tesswillcox

If you would like to get involved with TIE, and be a part of the important change that needs to be made in the world, do get in touch: philippa@theinternationalexchange.co.uk

If you’re keen to contribute more to society through your work, grow as a responsible business leader, and find ways to bridge purpose and profit. We are kicking off our next TIE Accelerator experience in June. Don't miss out. Find out more at our TIE Accelerator info session: apply.tieaccelerator.com

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join