Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help curate high-quality content in the UAE’s Year of Sustainability. The squad seeks to put The Marketing Society at the heart of the Sustainability conversation in the build-up to COP28 and lead the conversation for the industry.
In episode 3 of the Marketing Society’s Sustainability Squad podcast Learn about why The Marketing Society has selected Emirates Nature WWF as the organization to support for this year’s Marketing 4 Good initiative. TMS Board Member Neda Shelton hosts this episode of the Sustainability Squad podcast with Hossam Nasef, Head of Strategic Partnerships at Emirates Nature-WWF about the importance of the role of marketers in raising awareness and understanding of the critical role of nature-based solutions in tackling the climate crisis.
The purpose of the podcast is to educate and inspire the marcomms community to drive change around sustainability and ESG, build case studies of great work marketeers have done in the region around ESG and demonstrate real life problem solving and creativity to influence stakeholder groups around better ESG principles.
The aim of the series is to empower the wider marcomms community to drive change in their organisations.
The series produced by Podcast Now, will cover topics such as: Sustainability and ESG Literacy, Creativity and Storytelling, Behavioural Science and case studies from leading marketeers in the region.