Substack: The Future of Personal Marketing and Brand Sponsorship

Stephanie Bonnet, Head of Corporate Communications at EDF in the UK, discusses the impact of platforms like Substack on digital marketing in the latest episode of the Shiny New Object podcast.

We delve into the new phenomenon of personal marketing, which offers free expression and opportunities to create content in various media. Stephanie explains how personal marketing differs from traditional personal branding and what marketers can learn from it. She also shares her experience of building a Substack presence, the lessons she's learned, and her top marketing tips.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net