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Marketing Starter For Ten: The Caffeine Partnership's Simon Bailey on why purpose is important and how you should go about finding it

Published on: 17th August, 2021

The Caffeine Partnership's Managing Partner, Simon Bailey, does a 'Starter for Ten' for the Society, discussing doing it 'on purpose', why purpose is becoming more important and how you should go about finding it.

This talk is part of a series of ten-minute talks called 'Starter for Ten', where clever people in our network discuss things of interest to marketers.

About Caffeine

Caffeine is a strategic brand consultancy that helps impatient leaders deliver growth through purpose-led brand strategy and distinctive customer and employee experiences. Caffeine has been talking and writing about purpose for many years including publishing the best-selling book On Purpose in 2015. If you would like to find out how purposeful your business is, you can take the On Purpose survey here. If you would like to find out more about what a shot of Caffeine can do for your business you can find out more at https://thisiscaffeine.com/

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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